3 Critical Starting Steps For Government Contracting & Marketing

For most business people, the pursuing of government business is considered the great unknown.
 For most it seems like a difficult and taunting task, but surprisingly, with a little bit of education and knowledge, most people find that it's not really that difficult after all.
 Knowledge really is power in the world of government contracting.
The fact is, the government as a whole is the largest purchaser of products and services in the United States, and even during times of recession they will continue to purchase at strong levels.
 Another critical factor is that any company large or small can obtain business from government accounts if they are willing to put forth a little bit of effort.
  So lets take a look three critical steps for expanding into the government market.
Step One: The first step is finding all the government procurement offices in your state or desired marketing area, and building your government customer database.
 Gathering this information on hundreds of government agencies will take some time and serious effort if you decide to go it alone.
Step Two: Once you know whom you can sell to, you will then need to contact each procurement office and obtain their vendor registration application and fill it out, then return it to them.
 Again filling out hundreds of applications is no small task, this too will take a lot of time and effort, but it must be done if you are going to be serious about pursing this business.
  Step Three: This is where the sales process begins.
 You will start by following up on the vendor registration paperwork that you sent them, and introduce yourself.
 There are a series of things that should be done at this point to evaluate the account, such as checking for current bid opportunities, and to setup your call back schedule for account management.
 How you do this will be a major determining factor in your long-term success.
  For most companies these three steps become the most difficult group of obstacles to overcome in pursuing government business.
 However, for those that prevail, the payoff can be well worth it.
 In fact, it's almost guaranteed, and once you do get yourself established into government agencies, selling to them only gets easier.
  Regardless of whether you chose to use one of our government marketing programs to streamline your government market expansion, or if you chose to do-it-yourself completely from scratch, we wish you the best of luck.
 For more information you can visit our website at http://www.
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